PR & Marketing
In 2024, Sandy Hillman Communications joined KO Public Affairs. The Hillman Communications team enhances KO’s footprint with regional, national and global leaders in communications and public relations, providing a high level of expertise and experience to Fortune 500 brands, visionary startups, restaurants, world-class museums, travel destinations, theme parks and lifestyle brands.
From corporate communications to consumer PR, we develop and implement strategic programs that are tailored to each client's specific needs. Whether we’re launching a new product or raising overall brand awareness, regardless of the assignment, we have a single objective: exceed expectations.
Our seasoned professionals provide a full range of marketing communications services:
Building and Sustaining Brands
Whether we're working in tour & travel, specialty foods or the museum world, we identify and amplify the differentiating characteristics that define our clients in the minds of their target audiences. We help those we represent earn increasingly positive industry positions by elevating their status as measured by consumers, peers and even competitors.
Broadening Awareness for Growing Brands
Our considerable experience working with growing brands – from Minute Clinic to Bonefish Grill to Andy’s Frozen Custard – has honed our skills at understanding key local feeder markets. We know how to acquire an informed understanding of a city and/or region, its specific challenges and unique benefits such as proximity, demographics and culture. Over the course of our representing these and other clients, we have coordinated communications with multiple audiences from consumers and public officials to visitor authorities and civic organizations.
Supporting Events and Promotions
Whether an event is designed to celebrate a milestone, open an attraction or launch a product, there is no substitute for creativity driven by smart strategy. We have planned and executed signature events for some of the world’s largest businesses and a plethora of innovative new concepts. In each instance, the event was part of an integrated marketing communications plan designed to achieve the client's strategic objectives.
Creating Meaningful Media and Influencer Relations Campaigns
We are adept storytellers, and we work with our clients to identify the most compelling and distinctive qualities that define their image. Through comprehensive research, we dig down to discover the most appropriate traditional and digital targets and use that information to guide our outreach. Our interaction with journalists and influencers is strategic and our results, meaningful.
