Laura Toraldo
Laura is an experienced communications professional with a track record of success. Laura not only develops the basics of a layered and targeted communications plan and issue advocacy campaign, but also thinks creatively and beyond traditional industry tactics, resulting in a tailored path to success for the firm’s clients.
She has created and led statewide coalitions, managed public relations for Fortune 500 clients and developed public affairs and communications campaigns that have elevated brands and improved public perception.
Prior to joining KO, Laura worked at the Maryland Chamber of Commerce as the Senior Director of Communications and Digital Media, where she developed and executed communications initiatives including: a complete rebrand, website redesign, advocacy education and outreach, media relations, creation of sales and membership collateral, branded corporate events, digital messaging, sponsorship visibility and social presence.
Laura managed the Maryland Chamber’s yearly editorial calendar, organizing website content for member and prospect messaging and directed the redesign of the organization’s website to improve functionality, brand consistency and overall create value—more than doubling the organization’s digital traffic.
Laura also worked, for nearly a decade, with National Geographic Magazine’s international editions. During her time there she managed digital platforms, edited layout designs, revised text and maintained quality control for 39 local-language versions of National Geographic.
Prior to National Geographic, Laura was a staff reporter for Coastal Point newspaper.
Laura graduated from the University of Delaware and studied both digital design and journalism.